"Online estate agent" The problem with this heading is that it paints a picture of a faceless business that is unanswerable to complaints, and a non personal service that is non interactive. It is not if you choose your online agent carefully, therefore it is important to choose an online agent that is living and working within the community that it serves, thus providing an in depth knowledge of the local market and is directly answerable. The best way to imagine this service is to think of your local independent high street agent moving away from the high street, and basing themselves working from home, this way overheads are cut to a minimum and a personable and answerable service is still provided.
Surely a high street presence is still important. No; it is no longer necessary to present your property for sale in a high street window to prospective buyers. The internet is your high street window, and as explained in "Estate agency is changing" this window is free which benefits everyone.
How can I be interactive and personal with an online agent? It only takes a phone call to arrange a personal meeting, and don't forget, throughout the selling and buying process communication is via the phone or the internet. Online agents are now tweeting about their latest business activities, so as to allow you to keep up to date with the latest local market news, and to gain an understanding of the person behind the business. This activity allows a more transparent, interactive, and answerable business.
Here is a good example of an online agent serving their local market: Surrey Sales
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